
View the full story on Le 21eme

View the full story on Le 21eme
Three of our menswear designers, Richard Chai, Robert Geller, and Timo Weiland, are featured in today’s WWD cover story, Which Men’s Designer Will Hit the Big Time? by writer David Lipke.
Richard Chai’s Spring 2103 runway show took place yesterday, September 6, but his vision began this past March.
Even before his first sketch, the designer had an image for his menswear and Richard Chai Love lines. “Light” – that was the word Chai used to describe his collection. “In the beginning, you have to imagine what your vision will look like,” said Chai.
The designer, depicted below before his runway show, used sheer nylon and printed floral silk throughout his pieces. “There was a winning lightness of spirit to these clothes. They looked fun to wear,” said Maya Singer of Style.com.
Chai’s fashion show, which was held at Lincoln Center yesterday, featured dark denim dresses, cropped halter tops, and flare skirts. His menswear line featured sheer polos and athletic references. “All of it was perfect for the hip urban warrior Chai has always known exactly how to dress,” raved Dhani Mau of Fashionista.com.
For more on Richard Chai, contact sales@fiftytwoshowroom.com
Maria K. on behalf of Fiftytwo Showroom
FiftyTwo Showroom is so excited to announce the addition of the Rodebjer brand to the showroom’s 2013 Spring/Summer lineup!
Carin Rodebjer grew up far from the world of fashion, on the Swedish island of Gotland. A move to the vibrant cultural melting pot of New York City, and a time well spent at the Fashion Institute of Technology (FIT) gave her a new set of eyes in fashion.
Her style was relaxed, effortless, and her talent apparent. Prior to earning her FIT degree Rodebjer began selling her handmade designs in high-end New York shops, giving birth to the Rodebjer brand in 1999. Since its conception Rodebjer has earned much praise, winning the Designer of the Year award by Swedish ELLE and expanding into the American market through a New York based branch of Rodebjer Inc.
Rodebjer’s Spring/Summer 2013 collection brings her distinct silhouettes and combines them with cool summer colors.
Camus shirt and Sinai pant
Maus blouse and Atacama pant
Wahiba Nature Print tank and Atacama Watermelon pant
The Short Sweater and Bardenas shorts
To learn more about Rodebjer, visit http://www.rodebjer.com/
Maria K. on behalf of FiftyTwo Showroom
The saying might go “Not all that glitters is gold” but that didn’t seem to apply to Osklen’s Spring 2013 runway. Gold glittered everywhere. From the bags, to the shoes ,to the skirts and dresses, every look had a midas touch. The title of the show was “Endless Summer” and all the gold reminded us of the ever-present summer sun.
The show began by taking us for a ride. A video projection put the audience in the backseat of a car making its way along the Brazilian coast. We arrive at a secluded beach set against the light of a fading Brazilian sunset. A radio voice reads off a surf report of clear skies and light winds, perfect for a day of surfing.
While no surfing might have actually taken place (this is a runway afterall) the clothes all paid homage to the sport with swimwear and wetsuits aplenty, as were digital prints of sunsets, waves, and palm trees. The sunset inspired prints really stood out, the brilliant yellows, oranges, and reds were so evocative of the fading golden sunlight that they would have made Helios blush. The black and white beach prints were equally as moving, and when paired with silver accents, the moon let its voice be known. While you might not be able to bottle up a day (and night) at the beach, Osklen’s Spring 2013 collection got pretty darn close.
All images from Fashionista
For Questions or Appointments email jessica@fiftytwoshowroom.com
-Annie Shepard, On behalf of everyone at Fiftytwo Showroom

At their first NY Fashion Week presentation, Ostwald Helgason sailed off to a strong start for their first official launch in the US market. Or as WWD put it “London-based designers Susanne Ostwald and Ingvar Helgason gave a stellar debut presentation.”
The designers drew inspiration from the 19th century naval race between Britain and Norway for Antarctica. To pay homage, Ostwald Helgason incorporated lithographic nautical motifs throughout (keep an eye out for a ship being swallowed by a giant octopus). And as Vogue describes,” the glacial, prismatic prints splashed across boxy jackets and oversize pencil skirts were digitally manipulated renditions of imagery discovered on early 20th-century maps that would have tracked the course for which Norway took the prize”
Like their clothes, the presentation for Ostwald Helgason was graphic, bright, and beautiful. One thing is for sure, this design team is a force to be reckoned with.
Get some of your own at Opening Ceremony and Brown’s
Come in to Fiftytwo and see Ostwald Helgason’s Fall 2012 collection