Quick! Conceptualize, design, and launch a brand new clothing line in one month’s time. If you think this sounds as impossible as giving up your addiction to Starbucks, think again: designer Jayzel Samonte did just that. On New Years Day of 2011, Samonte conceived ex*patriate, a bold assortment of items ranging from cashmere biker jackets to camel hair blazers. Described as the “marrying uptown austerity with the audacious ethos of a daring downtown zeitgeist,” this collection is (quite literally) something new.
Archive for January, 2011
Introducing Zeferino handmade footwear. Established in 2006, Zeferino is a collection of shoes and accessories manufactured in their privately owned factory with the highest standards of quality.
With a great following in its native Brazil, three flagship stores in the country’s most prestigious cities (Sao Paulo and Brasilia), Zeferino’s shoes are a must have in the closets of every stylish Brazilian. After many successful seasons, Zeferino decided to expand their horizons and launch the brand Internationally, evoking the glamour and allure of today’s “It Girls”.
Much as the muses that inspire the collection, the shoes are edgy yet feminine, strong yet sexy and each with a very distinguished look.
Heels, flats and boots in sharp colors and innovative textures are the base of the collection, filled with character and a seductive personality. This season, the line introduces a snakeskin print on calf hair, mixing tradition with the unexpected, which is the idea behind Zeferino’s shoes. There is always something unusual: a thicker heel, a pop of color, metallic python or a rubber sole.
With a rich color palette of jewel tones with touches of earthy shades, the collection launches Fall 2011 with a sophisticated panache. Having the strength and confidence of an already established brand, Zeferino brings to the American market a collection of statement pieces that are made to bring out the “It Girl” on each woman that wears them.
We’re excited to introduce jewelry line Fiona Paxton to fifytwo showroom!
Launched in 2008, Fiona Paxton’s London based eponymous jewelery line has had global success. Made using traditional Indian artisan beading techniques designed in a modern way and styled with a hint of punk attitude.
Trained as a textile designer at London’s Royal College of Art, Fiona worked as a textile designer for fashion houses and textile studios before launching her jewelery collection that was quickly picked up by some of the worlds’ best fashion stores and a whole host of international celebrities.
The collection is designed in seasons to reflect the changing moods and ideas of fashion and modern culture. Pattern, color, techniques and new materials are the inspiration behind each season. The brand is expanding adding a men’s collection to work alongside the women’s collection.