Versatile. A word used to advertise much of what is being sold to us these days. Phones now function as cameras, calendars, mini televisions, mp3 players and a million other things once you get “apps” involved. A single book is no longer enough: we have devices that store our books, magazines and newspapers all in one, some of them even letting us surf the web between page-flips. The New York Times remarks on how one particular multi-functional item has grown to be an overwhelming trend: the scarf.
Scarves, arguably the most basic piece of clothing that exists (they are, after all, squares of fabric), are also easily the clothing item that you can be the most creative with. This is possibly what has made them such a hot commodity, as along with our new found love of versatility, we are growing more and more appreciative of personal style and originality.
Ruth La Ferla, writing for the NY Times, notes that this new obsession with scarves has led to an array of “how to” tutorials online, displaying various ways of tying, wrapping, twisting and knotting your scarf. For instance, just last week Refinery29, offered its readers a slide-show titled “How to Tie your Summer Scarves.”
We too have been obsessed with the scarf ever since we were introduced to the amazing patterns, fabrics and embellishments that make up MOIO‘s scarves . The good news is, with all these new tying techniques and the added bonus that most of MOIO’s scarves are reversible, we can get away with wearing them all the time – one day it’s a head-scarf, the next it’s a dress!