Archive for January, 2012

Eye Spy Wood

Tuesday, January 24th, 2012

Fresh, innovative and new to Fiftytwo Showroom is the latest collection “SS-DOUZE” from Waiting For the Sun.  Created by a group of three friends, this unique and modern European based sunglasses brand reinvents classic vintage aesthetic with modern Parisian sophistication. These unisex frames are 100% handcrafted from Rose wood and bamboo,and best of all- eco-friendly!

Julien Tual, Antoine Mocquard and Alexandre Rabineau make up the trio behind the brand.  They refer to themselves as “modern people” who are aware of their social responsibility to take care of the world. Opting to use all renewable materials that, unlike petrol-based plastic (traditionally used in sunglasses), leave less of a trace on the environment.  Although being eco friendly is important to the designers, it is not the only motivation behind the collection. Choosing to work  with wood for its interesting characteristics including its ability to change color with perspiration and sunlight has introduced a natural, lightweight and innovative concept.

 As featured in Nylon’s Feb 2012 issue pictured above. They come in a recycled cardboard packaging; wrapped in a limited edition foulard and signed by a contemporary artist. We’re always thrilled to stand behind a brand that’s environmentally conscious and so should you! For a closer look, check it out here.

Sock ‘em and Rock ‘em

Friday, January 13th, 2012

We can’t wait to share our latest addition to the showroom… introducing Etiquette Clothiers, the world’s most proper basics. Created in 2011 by marketing maven Benjamin G. Vergnion, the focus is on the essentials—socks, underwear and accessories made of the highest quality materials—for men and women. Traditions of Classic craftsmanship and artisanship can be seen in the finished product, with a focus on modern design. Etiquette begins with what you first put on each day. It’s the foundation of your everyday dress routine.

Need a little spring in your step? Nothing says fun like wearing bold patterned quality-driven socks. There are plenty of colors and patterns to add a little expression to your style.  Can’t decide? Go for a 2-pack with different but coordinating prints.

And if you’re not in the mood to rock the socks, how about Etiquette Clothiers’ Underwear. Good style starts from the inside out… why not begin with your “innerware”. Elevate the essentials and transform your daily uniform with these exceptionally soft cotton basics.

Following several inspiring collaborations with the Laundress New York, Abici Italy and artist Jonny Detiger among others, keep an eye out for Etiquette’s latest collab with Fiftytwo’s own Robert Geller.

Fiftytwo is launching the complete collection this month. Stop by and say hi!

Aloha 2012, Aloha Sunday

Tuesday, January 10th, 2012

We’ve been so crazed wrapping up 2011 that we’ve let the Fiftytwo blog fall to the wayside a bit. Now that 2012 has arrived, we resolve to update our comings and goings on a regular basis, hooray!

Now, a much-deserved closer look at one of our favorite new shops, Aloha Sunday – a surf inspired store in San Diego’s North Park neighborhood. In October, Katie and Jessica popped by the store to chat with the guys and experience the one-of-a-kind interior and carefully curated selection.

The idea is to offer brands that aren’t available at your typical surf shop at affordable prices for the surfer and non-surfer alike. Alongside impeccable vintage finds and grooming products, Aloha Sunday stocks Men’s and Women’s items from Olasul, Marzia Genesi Sea, Industry of all Nations, Josh Oldenburg surfboards and Penny Skateboards just to name a few.

 

 

The interior-a thoughtful hybrid of vintage industrial and rustic minimalism- is as much a draw as the merchandise. Using salvaged materials and reclaimed wood to construct the walls and shelves, the guys created a homey atmosphere for shopping or just relaxing on the stage with a coffee and meeting people from the local beach community. It reminds us of the way folks used to shop. And for those that cannot make it to sunny San Diego, you can check out their e-commerce site here. As they say on the West coast, rad.