Check out these sunnies at their source at Waiting for the Sun
And be sure to come into Fifty Two Showroom to check them out!
Archive for February, 2012
Waiting for the Sun ss 2012 Video!
Monday, February 27th, 2012Clube Bossa launches their new website and we love it
Monday, February 27th, 2012When Clube Bossa launched its new website and blog on Friday, they chose to begin with vintage photographs of the Carnival in Rio. The photos capture the vivacity of Rio, with everyone dancing and singing and having a good time. Not to mention, of course, the beautiful women. While Clube Bossa’s designs are more restrained and avant-garde, they still capture the energy of a Brazilian Carnival. Talk about the perfect blog beginning.
The new website offers beautiful images of Guilherme Vieira’s designs of both the couture and resort collections. The website now looks as luxurious as the garments themselves.
For more information on Clube Bossa contact us at
Introducing Ostwald Helgason
Friday, February 17th, 2012
At their first NY Fashion Week presentation, Ostwald Helgason sailed off to a strong start for their first official launch in the US market. Or as WWD put it “London-based designers Susanne Ostwald and Ingvar Helgason gave a stellar debut presentation.”
The designers drew inspiration from the 19th century naval race between Britain and Norway for Antarctica. To pay homage, Ostwald Helgason incorporated lithographic nautical motifs throughout (keep an eye out for a ship being swallowed by a giant octopus). And as Vogue describes,” the glacial, prismatic prints splashed across boxy jackets and oversize pencil skirts were digitally manipulated renditions of imagery discovered on early 20th-century maps that would have tracked the course for which Norway took the prize”
Like their clothes, the presentation for Ostwald Helgason was graphic, bright, and beautiful. One thing is for sure, this design team is a force to be reckoned with.
Get some of your own at Opening Ceremony and Brown’s
Come in to Fiftytwo and see Ostwald Helgason’s Fall 2012 collection
Robert Geller’s Impossibly Cool Fall 2012 Collection
Monday, February 13th, 2012
Robert Geller’s Collection for Fall 2012 represents an excercise in The Impossible Cool, as celebrated on the blog with the same name. The impossbly cool man is one who is polished but not perfect, who celebrates the classic cut but with a modern twist, and who always, always makes it look good.
Against the backdrop of a dirt runway, Geller showed his collection of punk inspired classic british tailoring. The clothes had an emphasis on layering and volume with capelets draped over elongated shirts and raincoats that followed an a-line. Above all, he captured the rugged put-togetherness of The Impossible Cool.
Come in and see the Robert Geller Fall 2012 Collection at FiftyTwo
All runway photos via WWD
All B&W photos via The Impossible Cool
