At their first NY Fashion Week presentation, Ostwald Helgason sailed off to a strong start for their first official launch in the US market. Or as WWD put it “London-based designers Susanne Ostwald and Ingvar Helgason gave a stellar debut presentation.”
The designers drew inspiration from the 19th century naval race between Britain and Norway for Antarctica. To pay homage, Ostwald Helgason incorporated lithographic nautical motifs throughout (keep an eye out for a ship being swallowed by a giant octopus). And as Vogue describes,” the glacial, prismatic prints splashed across boxy jackets and oversize pencil skirts were digitally manipulated renditions of imagery discovered on early 20th-century maps that would have tracked the course for which Norway took the prize”
Like their clothes, the presentation for Ostwald Helgason was graphic, bright, and beautiful. One thing is for sure, this design team is a force to be reckoned with.
Come in to Fiftytwo and see Ostwald Helgason’s Fall 2012 collection