Posts Tagged ‘Clube Bossa’

Fiftytwo does the Miami Swim Show

Tuesday, July 31st, 2012

Last week, The Fiftytwo Showroom team said goodbye to New York and Hello! Miami. The occasion- The Miami Swim Show. The MO- Bikinis. To give you a bit of a taste of our experience, I’ve put together this photo diary.


The Convention Center, a giant skeleton of a building , suddenly found itself full of pop-up shops selling every kind of bikini that you could possibly imagine. Of course, we had the coolest spot, hosting 9 brands- Adriana Degreas, Clube Bossa, Jo de Mer, Marzia Genesi Sea, Olasul, Osklen, Tooshie, Verano High. Needless to say, we were very popular. Our Amazonian models donned the itsy bitsy bikinis and caftans alike, while buyers from around the world took note.

Of course, when in Rome, do as the Romans do. We had to see what Big Willy Style meant when he said “Bienvenido a Miami.” Thankfully, we didn’t have to go very far. Our hotel, The Standard, had a pool and a vibe to rival St. Tropez. The pool had the greatest concentration of attractive people I think I’ve ever seen. All of a sudden, I understood why the Miami Swim Show is located in Miami- cuz they make bikinis look gooood.

Fortunately, we brought a bit of Miami back with us. To schedule an appointment to see the collections contact Jessica@Fiftytwoshowroom.com

Hasta Pronto:)

-Annie on behalf of everyone at Fiftytwo

 

Happy Bikiniday!

Thursday, July 5th, 2012

The Bikini: tasteful, simple and classy, yet sexy, bold and provocative. Today marks the 66th anniversary of the two-piece bikini. While two-piece bathing suits had been worn on the beach before, the modern bikini was invented by Louis Réard in 1946. With this birthday and the launch of Fiftytwo’s Resort Beachwear market this month, what better time to take a look at the history of the swimming costume.

1940’s

Louis Réard introduces the itsie-bitsy, teenie-weenie…well you know what we’re getting at. Made from just 30 inches of fabric, he calls it the “bikini” after Bikini Atoll, the Pacific Ocean site famous for hosting the first atomic bomb test on July 1, 1945. The bikini debuts at Piscine Molitor, a popular public pool in the center of Paris worn by Showgirl Micheline Bernardini.

1950’s

Beaches across the world try to ban bikinis as do major pageants such as Miss World. Modern Girl magazine writes: “It is hardly necessary to waste words over the so-called bikini since it is inconceivable that any girl with tact and decency would ever wear such a thing.” In 1959, even Barbie still sports a one-piece.

1960’s

It was not until the 1960s that bikinis took off in the U.S. Brian Hyland’s pop song “Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini” comes out, surf culture enters the mainstream with Gidget and Beach Boys songs like “California Girls” and “Surfin’ Safari”.  Playboy first features a bikini on its cover in 1962 and the Sports Illustrated Swimsuit issue debuts two years later. Annette Funicello and Frankie Avalon star in Beach Party and even Gilligan sees some action.

1970’s and 80’s

The bikini’s popularity continues to soar, accounting for more than 20 percent of swimsuit sales in the US. Bikinis and swimsuits flare up in pop-culture, from the launch of Farrah Fawcett’s career to memorable movies such as Star Wars, National Lampoon’s pool scenes and Phoebe Cates’ memorable scene in Fast Times at Ridgemont High.

1990’s

The one-piece makes a comeback due in part to some famous lifeguards as well as public awareness of skin cancer.

TODAY

The resurgence of the bikini: research shows that US sales of two-piece swimsuits jumped yet again. Below, we included some of our favorite looks being offered today by Fiftytwo’s own designers, who offer everything from bikinis, tankinis, monokinis to traditional one-pieces. Don’t forget to visit us in Miami from July 21-24 to experience these fun pieces in person!

Looks clockwise from top left: Prism, Adriana DeGreas, Osklen, Tooshie

 

 

Happy “Dia dos Namorados”

Tuesday, June 12th, 2012

Today is Valentine’s Day in Brazil, known in Portugese as Dia dos Namorados. So grab your guy or girl, look into their eyes, and say it with me “Te Amo”. Fiftytwo Showroom is honoring the day by showing some love to our favorite Brazilian brands. So pack your bags because we are taking a trip south.

Clube Bossa: Clube Bossa has made a name for itself with its luxurious swimwear collection. With their original prints and expert draping techniques, Clube Bossa has brought fashion back to the beach.

Jo De Mer: Jo de Mer somehow bottles up a day a la playa in all of her bikinis. Her collection is the perfect combination of surf, sand, and sexy, putting one on makes you feel like the girl from Ipanema.

Serpui Marie:  Whether it’s paying homage to the sea with her mother of pearl line, or to the forests with her bamboo clutches, Serpui Marie finds inspiration for her handbag line all around Brazil. But surf or turf, Serpui’s handbags bring a touch of elegance to everyone who wears them.

Osklen: Finally, one for the boys and girls. This line defines cool for both sexes with its luxury sportswear, accessories, and footwear lines. Vibrant colors and prints add an edge to the athletic inspired looks from this Brazilian favorite.

Adriana Degreas: Back to what Brazil does best. Bikinis. It’s no accident that it’s the Gisele’s native country. Fun prints and a touch of luxury sets this line apart from the pack.

For more information or appointments about any of these amazing lines, contact us at sales@fiftytwoshowroom.com

Beijo!

-Annie on behalf of the team at Fiftytwo

Swimsuit Season is Officially Here!

Wednesday, June 6th, 2012

Memorial day is over, and with it we ushered in the best months of the year. Before us now stretches weeks of flip flops and grills, beaches and beers, Summer Fridays and trips on the Hampton Jitney. For the official uniform of the season, the swimsuit, Fiftytwo has got you covered. Three of our swimsuit lines, Clube Bossa, Jo de Mer, and Tooshie were just featured in Vogue’s collection of the 50 Best Swimsuits for the season.

Jo de Mer Amalia Bikini at Intermix

Tooshie Hamptons Reversible Bikini at the W South Beach Miami

Clube Bossa rouched plunge front halter on Net-a-Porter 

But what’s a swimsuit without a coverup? Once again, Fiftytwo Showroom to the rescue. Abi Ferrin has a beautiful collection of vibrant prints and versatile designs, perfect for a day at the beach or a night at the club. Add a Serpui Marie clutch to complete the perfect summer outfit.

For questions or appointments contact us at 212.966.5110 or email us at jessica@fiftytwoshowroom.com

Thanks!

Annie on behalf of the Fiftytwo Showroom team

Clube Bossa launches their new website and we love it

Monday, February 27th, 2012

When Clube Bossa launched its new website and blog on Friday, they chose to begin with vintage photographs of the Carnival in Rio. The photos capture the vivacity of Rio, with everyone dancing and singing and having a good time. Not to mention, of course, the beautiful women. While Clube Bossa’s designs are more restrained and avant-garde, they still capture the energy of a Brazilian Carnival. Talk about the perfect blog beginning.

The new website offers beautiful images of Guilherme Vieira’s designs of both the couture and resort collections. The website now looks as luxurious as the garments themselves.

For more information on Clube Bossa contact us at

Fiftytwoshowroom.com

Poolside Couture

Friday, February 18th, 2011

It’s an unusually warm February day here in NYC, and it seems like a happy coincidence that Brazilian swimwear line Clube Bossa is available today on Net-a-Porter.  The Resort 2011 season marks the brand’s first official launch in the US. For those of you unfamiliar with this collection of luxurious suits and cover ups, Clube Bossa was founded in 2006 by Brazilian designer Guilherme Vieira.  Clube Bossa is couture for the world of swimwear: each piece is handmade and takes several days for completion.  We love the classic pleating on the one pieces, and don’t even get us started on the elegant maxi dress cover up (talk about a day to evening look!). So while it may not be warm enough to hit the beach quite yet, it’s definitely warm enough for some online shopping!