Posts Tagged ‘Marzia Genesi Sea’

Fiftytwo does the Miami Swim Show

Tuesday, July 31st, 2012

Last week, The Fiftytwo Showroom team said goodbye to New York and Hello! Miami. The occasion- The Miami Swim Show. The MO- Bikinis. To give you a bit of a taste of our experience, I’ve put together this photo diary.


The Convention Center, a giant skeleton of a building , suddenly found itself full of pop-up shops selling every kind of bikini that you could possibly imagine. Of course, we had the coolest spot, hosting 9 brands- Adriana Degreas, Clube Bossa, Jo de Mer, Marzia Genesi Sea, Olasul, Osklen, Tooshie, Verano High. Needless to say, we were very popular. Our Amazonian models donned the itsy bitsy bikinis and caftans alike, while buyers from around the world took note.

Of course, when in Rome, do as the Romans do. We had to see what Big Willy Style meant when he said “Bienvenido a Miami.” Thankfully, we didn’t have to go very far. Our hotel, The Standard, had a pool and a vibe to rival St. Tropez. The pool had the greatest concentration of attractive people I think I’ve ever seen. All of a sudden, I understood why the Miami Swim Show is located in Miami- cuz they make bikinis look gooood.

Fortunately, we brought a bit of Miami back with us. To schedule an appointment to see the collections contact Jessica@Fiftytwoshowroom.com

Hasta Pronto:)

-Annie on behalf of everyone at Fiftytwo

 

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Happy Bikiniday!

Thursday, July 5th, 2012

The Bikini: tasteful, simple and classy, yet sexy, bold and provocative. Today marks the 66th anniversary of the two-piece bikini. While two-piece bathing suits had been worn on the beach before, the modern bikini was invented by Louis Réard in 1946. With this birthday and the launch of Fiftytwo’s Resort Beachwear market this month, what better time to take a look at the history of the swimming costume.

1940’s

Louis Réard introduces the itsie-bitsy, teenie-weenie…well you know what we’re getting at. Made from just 30 inches of fabric, he calls it the “bikini” after Bikini Atoll, the Pacific Ocean site famous for hosting the first atomic bomb test on July 1, 1945. The bikini debuts at Piscine Molitor, a popular public pool in the center of Paris worn by Showgirl Micheline Bernardini.

1950’s

Beaches across the world try to ban bikinis as do major pageants such as Miss World. Modern Girl magazine writes: “It is hardly necessary to waste words over the so-called bikini since it is inconceivable that any girl with tact and decency would ever wear such a thing.” In 1959, even Barbie still sports a one-piece.

1960’s

It was not until the 1960s that bikinis took off in the U.S. Brian Hyland’s pop song “Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini” comes out, surf culture enters the mainstream with Gidget and Beach Boys songs like “California Girls” and “Surfin’ Safari”.  Playboy first features a bikini on its cover in 1962 and the Sports Illustrated Swimsuit issue debuts two years later. Annette Funicello and Frankie Avalon star in Beach Party and even Gilligan sees some action.

1970’s and 80’s

The bikini’s popularity continues to soar, accounting for more than 20 percent of swimsuit sales in the US. Bikinis and swimsuits flare up in pop-culture, from the launch of Farrah Fawcett’s career to memorable movies such as Star Wars, National Lampoon’s pool scenes and Phoebe Cates’ memorable scene in Fast Times at Ridgemont High.

1990’s

The one-piece makes a comeback due in part to some famous lifeguards as well as public awareness of skin cancer.

TODAY

The resurgence of the bikini: research shows that US sales of two-piece swimsuits jumped yet again. Below, we included some of our favorite looks being offered today by Fiftytwo’s own designers, who offer everything from bikinis, tankinis, monokinis to traditional one-pieces. Don’t forget to visit us in Miami from July 21-24 to experience these fun pieces in person!

Looks clockwise from top left: Prism, Adriana DeGreas, Osklen, Tooshie

 

 

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Aloha 2012, Aloha Sunday

Tuesday, January 10th, 2012

We’ve been so crazed wrapping up 2011 that we’ve let the Fiftytwo blog fall to the wayside a bit. Now that 2012 has arrived, we resolve to update our comings and goings on a regular basis, hooray!

Now, a much-deserved closer look at one of our favorite new shops, Aloha Sunday – a surf inspired store in San Diego’s North Park neighborhood. In October, Katie and Jessica popped by the store to chat with the guys and experience the one-of-a-kind interior and carefully curated selection.

The idea is to offer brands that aren’t available at your typical surf shop at affordable prices for the surfer and non-surfer alike. Alongside impeccable vintage finds and grooming products, Aloha Sunday stocks Men’s and Women’s items from Olasul, Marzia Genesi Sea, Industry of all Nations, Josh Oldenburg surfboards and Penny Skateboards just to name a few.

 

 

The interior-a thoughtful hybrid of vintage industrial and rustic minimalism- is as much a draw as the merchandise. Using salvaged materials and reclaimed wood to construct the walls and shelves, the guys created a homey atmosphere for shopping or just relaxing on the stage with a coffee and meeting people from the local beach community. It reminds us of the way folks used to shop. And for those that cannot make it to sunny San Diego, you can check out their e-commerce site here. As they say on the West coast, rad.

    

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