Totokaelo (TOH-toh-KYE-oh) began in 2003 as a small shop in the Fremont area of Seattle but has quickly expanded to include two shops and an expansive online community. Their online store was created with the intention that it would be more than just a place to shop. By allowing ample space for comments and personal profiles, it also acts as a forum for like-minded fashion enthusiasts. Users have come to trust one another’s opinions on everything from fashion to music to vacation advice, which may seem odd, but if you think about it makes complete sense. If you know that someone has the same taste in wardrobe as you, it is probable that you can trust their taste in other areas, whether that be a new band or a boutique hotel and whether they live in the same city as you or halfway across the world. The lines they carry include Chloe, A.P.C., Rick Owens, Costume National and Fiftytwo’s own E.M. Noir among many others.
Some of the faces of Totokaelo’s online community
Visit the Store: 913 Western Ave, Seattle, Washington
Online: http://totokaelo.com/